About the Brand
Hayden by Shaddy Ellian is a luxury lifestyle brand founded by fashion designer Shaddy Ellian. Catering to the fierce yet feminine but classic yet daring woman, Hayden first started off creating high quality accessories and then expanded to belts and bags, and later this year Ellian will launch the House’s first ready-to-wear collection, which will make the brand Egypt’s first full fashion house.
Named after a woman who was suffering from cancer, Ellian was moved by her confidence and strength to fight the disease. She exuded what the Hayden woman signifies- strength of modern women through the various life experiences.
With a foundation in PR and events, Ellian has positioned Hayden to become a high fashion and affordable brand for all women. Working with top regional and international models from Emily Shak, Catrinel Marlon, Youssra, Salma Abu Dheif, and Nour, Fatima Almomen, and many more, the brand has been able to create top fashion campaigns. With clear precision and strategy, along with finding inspiration in what’s around him, Ellian has succeeded in mixing traditional modernity with every collection that the House produces